New Delhi: As Apple launched its iPhone 13 and iPhone 13 Pro series on Tuesday (September 14), one promo video that caught everyone’s attention on the internet is the clip featuring the popular RD Burman-Asha Bhosle track Dum Maro Dum.
The song played during Apple event 2021 and set social media abuzz as Bollywood fans went gaga on the internet.
”Apple using Dum Maro Dum!” one Twitter user wrote, sharing a clip of the Apple iPhone 13 promotional video which also features the song.
In the video, a young delivery man delivers packages to customers, all the while tackling mud, water and various other accidents.
However, the track that actually plays in the Apple video is Work All Day by rapper Footsie, which samples the RD Burman original.
Screenwriter Aniruddha Guha, too, noticed Apple’s choice of song and called it “spot on”
Here’s how Twitter users reacted to the Bollywood tune at the iPhone 13 launch:
The commercial was shared by Apple with a description that read, “EVERYDAY HERO, a real, fake movie about a hero and his trusty iPhone 13. Watch as they endure every challenge that comes their way. Featuring Water Resistance. Ceramic Shield, that’s tougher than any smartphone glass. New Cinematic mode, which adds shallow depth of field to your videos and shifts focus automatically. Superfast 5G. The A15 Bionic chip. Even longer battery life. And improved Night mode. Not coming to cinemas anytime soon.”