New Delhi: Salman Khan, who’ll be presenting Kichcha Sudeep’s Vikrant Rona in Hindi, recently spoke about how films from the south are doing “really well”. The Bajrangi Bhaijaan star added that even though every artist wants to make a good film, there is no formula to a guaranteed box office success.
“We all try and make the best film, we want it to reach everyone. Sometimes it works, sometimes it doesn’t. There’s no formula to this, that something will work 100 per cent,” said Salman during a special event organized for the film.
Actor Neetha Ashok said she was taken aback after she saw that the Sultan star had shared the movie’s trailer on Twitter. “I’m also presenting the film! I have to do this (promotions). I don’t want to go into losses… South films are doing really well,” Salman promptly replied.
In recent times, while many Bollywood movies starring A-listers failed to make an impact, Telugu actioners like Pushpa – The Rise, RRR and KGF: Chapter 2 (Kannada) emerged as the monstrous successes.
To this, Kichcha Sudeep said ,”A lot of films are made in a year, not every film does well. A couple of films do, a couple of films don’t. That doesn’t mean that we generalise and say it (the industry) is dominating. There are good times for everything. If the Hindi film industry wasn’t doing great films, if it didn’t have great people, how would you sustain for so many years?”
“It’s just a matter of (time)… It’s like Virat Kohli being out of form for a while. Are you going to take away his records? It doesn’t work that way… Every industry is standing by its potential,” the Makkhi star added.
Sudeepa said the cultural exchange across industries points to artistes being absolutely secure. Citing Vikrant Rona as an example, the actor said the film shows how collaborations work with Khan presenting the movie and Jacqueline Fernandez starring in it.
“We collaborate with Hindi films, sir (Khan) is now supporting our film… Within the industry, why would she (Fernandez) come and do this, why would we call her? “Right now, sir is doing a prime role in Hyderabad, he’s going (for shoot) and coming back. Why would he do that? All of us are secure. It’s a beautiful thing to exchange ideas, collaborate… It’s a beautiful atmosphere that we have,” Sudeepa said.
Khan, who is set to star in the Telugu film Godfather alongside Chiranjeevi, said the cultural exchange between the various film industries has always been there.
“For some reason it had stopped. I’ve worked with a lot of talent from the south, I’ve worked with him (Sudeepa), Prakash Raj, Prabhudeva, a lot of south directors and DOPs… All the south people have worked here and given big hits,” Khan added.
Directed by Anup Bhandari, Vikrant Rona is a 3D fantasy action-adventure film. It is scheduled to be released on Thursday in Kannada, Tamil, Telugu, Malayalam and Hindi.