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Gender

Women’s Day 2022: Battling Sexism & Bias As Female Instagram Influencers

The theme for International Women’s Day 2022 was #BreaktheBias. We spoke to three Instagram influencers, from different walks of life, on how they need to break the bias every day. Anushka Rathod, a finance influencer, has over 378k followers on Instagram. She has studied finance and also worked extensively in this field, and yet, she… Continue reading Women’s Day 2022: Battling Sexism & Bias As Female Instagram Influencers

The theme for International Women’s Day 2022 was #BreaktheBias. We spoke to three Instagram influencers, from different walks of life, on how they need to break the bias every day.

Anushka Rathod, a finance influencer, has over 378k followers on Instagram. She has studied finance and also worked extensively in this field, and yet, she often receives comments saying “if you are a woman, stick to making beauty or fashion content, and don’t dish out financial advice.” She says that people are still not ready to accept a woman giving out financial advice as this role was reserved for men in traditional patriarchal Indian families.

Karishma, who runs a page called Talk You Never Got, is a sexuality educator. Most of her content breaks stereotypes because sex is a topic that’s barely ever discussed out loud. She is queer-friendly and tries to look at all topics from a feminist lens. She often gets asked “are you married? Do your parents know you do this?.” She feels that all of those comments stem from the fact that Indians are used to controlling women’s voices, by either a partner or parents and to see an unmarried woman openly and freely talking about a taboo subject like sex, is jarring to them.

Satshya makes edutainment content, which includes learning new languages, comedy and even food. She started talking about normalising body hair on women, after having grown up with a lot of shame around the subject. “I get told it’s unhygienic and ‘eww’ but I try to have a conversation with the people who tell me these, to tell them that there’s nothing dirty about body hair and it’s completely normal for women to have it,” she said.

All of them echoed that the one thing they have observed is how women influencer’s appearances are always scrutinised, regardless of what content she is making. Their makeup, facial features, bodily features are often commented upon, something that’s uncommon among their male counterparts.