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As Row Erupts Over Aamir Khan Ad, A Look At Brands That Came Under Fire For ‘Hurting Religious Sentiments’

Aamir Khan’s advertisement for tyre manufacturing company CEAT Ltd has faced backlash from BJP MP Anantkumar Hegde for ‘hurting Hindu sentiments’. Brands such as FabIndia and Tanishq too have fallen prey to such controversies in the past.

Aamir Khan's latest ad has faced backlash for 'hurting Hindu sentiments' (Source: YouTube/CEAT Tyres)

Aamir Khan’s advertisement for tyre manufacturing company CEAT has faced backlash from BJP MP Anantkumar Hegde, who has claimed that the ad, that shows the actor advising people not to burst crackers on the roads has created an “unrest among the Hindus”.

In a letter dated October 14,to the company’s MD and CEO Anant Vardhan Goenka, Hegde stated, “Your company’s recent advertisement in which Aamir Khan advising people not to burst firecrackers on the streets is giving a very good message. Your concern for public issues needs applause. In this regard, I request you to address one more problem faced by people on roads, i.e., blocking roads in the name of Namaz on Fridays and other important festive days by Muslims.”

The Uttara Kannada MP’s objection to Khan’s advertisement comes right after the clothing brand FabIndia faced heavy criticism by netizens for its latest festival collection because it had an urdu name.

ALSO READ: FabIndia Withdraws ‘Jashn-E-Riwaaz’ Promo After Right-Wing Backlash

Here are a few brands that have faced backlash for allegedly “hurting religious sentiments”:

FabIndia’s New Collection: The popular clothing brand found itself in the middle of a huge row for its collection for the festive season titled “Jashn-e-Riwaaz”. Many took objection to the urdu name and soon #boycottFabIndia was seen trending on Twitter. BJP MP Tejasvi Surya even termed the ad as a deliberate “abrahaminisation” of hindu festivals. The ad was eventually taken down by the the clothing company

Tanishq Diwali Advertisement: The popular jewellery brand’s Diwali advertisement in the year 2020, where actor Sayani Gupta urged people to celebrate a cracker-free Diwali, invited huge controversy from right-wingers. The ad, which also featured actors Neena Gupta, Alaya F and Nimrat Kaur, was eventually pulled out.

Surf Excel’s Holi Advertisement: The detergent brand’s Holi advertisement, that portrayed hindu-muslim unity also faced a huge row. Themed “Rang Laaye Sang”, meaning colours bring us together, the ad featured a hindu girl, who gets splashed with colours to save her muslim friend, who is dressed in a crisp white attire. While many also praised the ad for its theme, others trolled it and ran #BoycottSurfExcel on Twitter.

Amazon’s Products With Religious Symbols: The e-commerce giant had faced brickbats for netizens after it sold innerwears and doormats with hindu religious symbols on its overseas websites. The products were taken down after protests after trends like #BoycottAmazon on raged on Twitter.

Myntra’s Old Poster on ‘Mahabharata’ Scene: Hashtags #BoycottMyntra and #UninstallMyntra trended on Twitter after a poster showing Draupadi’s disrobing episode surfaced online. The poster, that showed Lord Krishna looking for ‘extra long’ sarees on Myntra as Draupadi was being disrobed by Dushaasan, was put out by the agency ScrollDroll.

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While the recent FabIndia row did draw a lot of attention, it is certainly not the only one as many well-known brands have fallen prey to such controversies in the past too.

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