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From Being Called Misogynistic To Creative, Air India’s Vintage Ads Get Mixed Reactions From Twitteratis

The vintage ads of Air India invited a variety of reactions from twitter users. While some found them creative, others thought these were cringeworthy.

(Source: Twitter/@TheSanjivKapoor)

Air India’s quirky ads and the famous mascot with a giant-sized moustache ‘Maharaja’ have caught the attention of Indians for ages. A few days ago, twitter user and Vistara airlines chief commercial officer Sanjiv Kapoor shared the vintage ads of the airlines and invited a plethora of reactions from Twitteratis. While some found them creative, others thought these were cringeworthy.

While one of the ads describes the Air India Planes with adjectives like slim and voluptuous, and how a man could love both, another one has the tagline “next time you fly 747 New York, be unfaithful”. 

Kapoor too wrote that times have changed now and many of the ads might not be acceptable today, he added that the ads did have a sense of fun and good humour in those times and have helped building a brand culture and ‘humanising’ it.

Another twitter user, Anjali Ojha, stated that the ads are misogynistic, objectifying and dehumanizing women, adding that all of these ads are now ‘unacceptable’. Another twitter user added that these ads reek of patriarchy and ‘commodifies’ women, which was adopted by the airline to make more sales. Another user called the ads “very inappropriate”. 

While some were clearly offended by the nature and tone adopted by these ads, others jumped to their defence, even praising the ads for incorporating an element of satire and humour.

A twitter user, Upasana, said that “too much wokeness is killing good humour and satire”. While Ambareesh Kshirsagar said that there was nothing unacceptable about these ads and explained that viewers should have a ‘right mindset’ for these. One of the users, Sindhi Papad, even said that people finding the ads unacceptable show that we have ‘regressed’ as a nation. 

While these black and white ads may have brought back old memories and a rush of nostalgia for some, they have certainly started a debate on the social media with their content that many thought needs to be called out in today’s times.

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