International Women’s day: Google CEO Sundar Pichai pledges $ 25 million to empower women

International Women’s day: Google CEO Sundar Pichai pledges $ 25 million to empower women Representational Image (Photo Courtesy: Google.org)

Google and Alphabet CEO Sundar Pichai and President Jacquelline Fuller on the occasion of International Women’s Day have announced $ 25 Million in grants to nonprofits and social organizations around the world that have been working to empower women including those in India.

On Monday (March 8), CEO Pichai launched the global Google.org Impact Challenge for Women and Girls at a Google for India Women Will event earlier this morning. For this challenge, the company has announced an open call for applications, where selected charitable initiatives will receive up to $2 million, as well as opportunities for mentorship and additional support from Google.

“We’re calling on ideas from nonprofits and social organizations around the world that are working to advance the economic empowerment of women and girls and create pathways to prosperity. Google.org will provide $25 million in overall funding and Impact Challenge grantees will receive mentoring from Googlers, Ad Grants and additional support to bring their ideas to life, ” Fuller wrote in her blog on Monday (March 8).

Pichai aims to help 1.5 crore women living in rural India to become entrepreneurs through business tutorials, tools and mentorship, as part of the Google Internet Saathi programme and provide financial and digital literacy. Fuller talked about the unequal footing and inequalities women face on a daily basis which has worsened due to COVID-19.

“Globally, women are almost two times more likely to lose their jobs as a result of COVID-19, and in the U.S. alone women have lost over 5.4 million jobs, accounting for 55 per cent of all 2020 net job losses. Women are also shouldering a disproportionate amount of unpaid domestic work, and an estimated 20 million girls around the world are at risk of not returning to school. Job cuts, income loss and lack of access to education will prevent the economic advancement of women and girls, particularly those from underserved communities, for generations to come,” she said in her blog.

Any interested candidate or nonprofit has to go through a two-stage application process, and applications must be submitted in English. In Stage 1, organizations submit their proposals for charitable projects creating pathways to prosperity for women and girls. Applications will close at 23:59 GMT on April 9, 2021. Google.org will invite high-potential organizations to submit additional project information in Stage 2.

Each selected organization will receive between $300,000 and $2 million in funding and other support from Google. The selected organizations will be announced in late 2021, according to the Impact Challenge website.

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