Connect with us

Hi, what are you looking for?

[t4b-ticker]
Home » Tech » Apple Investing Significantly In India, Supports Around 1 Mn Jobs: Official

Tech

Apple Investing Significantly In India, Supports Around 1 Mn Jobs: Official

Models like the iPhone 11, the new iPhone SE and the iPhone 12 are assembled in India by its supplier-partners.

Apple investing significantly in India, supports around 1 million jobs: Co official
Representational Image (File Photo)

New Delhi: Apple is investing significantly in India to expand its presence in the country, and supports around one million jobs in the country across its workforce, apps and supplier partners, the company’s Vice-President (Product Operations) Priya Balasubramaniam said on Thursday. Speaking at the Bengaluru Tech Summit 2021, Balasubramaniam said Apple has been operating in India for over two decades, and in 2017, it began manufacturing iPhones at a facility in Bengaluru.

“Since then, we’ve expanded with facilities here and in Chennai, manufacturing several iPhone models for the domestic market and for export. Along with our supply chain, we are investing significantly in India to develop our operations, expand our reach, and engage with more local suppliers,” she added. Models like the iPhone 11, the new iPhone SE and the iPhone 12 are assembled in India by its supplier-partners.

Balasubramaniam noted that last year, the company established the Apple online store offering its full range of products and services directly to customers across India for the first time, and that the Cupertino-headquartered company is looking forward to expanding further with physical retail stores.

“Today, Apple supports around one million jobs in India, from our employees, to the fast-growing iOS app economy, to our work with supplier partners. The App Store is filled with incredible apps developed in India, while our App Accelerator in Bengaluru provides guidance to thousands of iOS developers,” she added.

ALSO READ: Apple Doubled Business In India And Vietnam In Fiscal 2021: Tim Cook

Balasubramaniam said Apple’s manufacturing operations in India achieved the goal of zero waste to landfill quickly and went further by taking the learnings of waste reduction into local communities where employees live. “In India, our suppliers achieved a record for gaining Platinum Zero Waste certification: Seven suppliers in just six months. We see so much more potential, so much more shared opportunity,” she said.

Last month, Apple had said it has more than doubled the number of suppliers committed to using clean energy in the last year to 175 globally, including from India, as part of its target to be carbon neutral across its supply chain and products by 2030. Apple has been aggressively expanding its presence in the Indian market over the past few years. According to research firm Counterpoint, Apple was the highest growing brand in the September 2021 quarter with 212 per cent y-o-y growth and led the premium smartphone market (above Rs 30,000) with a 44 per cent share.

The brand maintained its leading position in the ultra-premium segment (above Rs 45,000 or USD 650) with a 74 per cent share, Counterpoint had said adding that strong demand for the iPhone 12 and iPhone 11 were the major factors in the company’s growth. Apple also became the top 5G smartphone brand in the premium segment for the first time, as per Counterpoint.

ALSO READ: Apple Watch Series 8 suppliers may be developing blood glucose monitoring components

Balasubramaniam noted that manufacturing is being transformed by new technology like artificial intelligence (AI), machine learning, augmented and virtual reality, advanced robotics and 3-D printing. “What they add up to is a new form of manufacturing. Some call it Industry 4.0, the fourth Industrial Revolution. We call it smart manufacturing.

Advertisement. Scroll to continue reading.

“Instead of using expensive optical inspection machines to measure part dimensions for quality assurance, we can use iPhone’s A14 Bionic chip and camera to run machine vision algorithms. In milliseconds, we can capture product deviations,” she said. Balasubramaniam highlighted that with connectivity and data analytics, companies can track these metrics in real-time from anywhere in the world.

“Through the pandemic, we have all realised the importance of resilient supply chains and the importance of manufacturing not only to sustain the economy but to allow it to thrive. Our systems will become more adaptable, fostering a more resilient economy. “For example, one of the projects we are piloting in India as we speak is station monitoring with Video ML. This will allow remote monitoring and control of production, increasing productivity,” she added.

She said state-level policies and the Government of India’s policies to promote manufacturing, coupled with efforts to support the ecosystem of start-ups, are already advancing Apple along the path to more opportunities, and more investment. “Our accelerator connects some of the brightest minds in engineering and technology with the resources that can elevate their designs…we at Apple measure our mark in India, and around the world, not by the scale of our operations but by the positive impact we can create.

“We do this through our products, but also, through our partnerships in communities across the country and both reflect our values,” she added.

ALSO READ: Apple Is Bringing Car Crash Detection To IPhone

Read Full Article

Spotlight

Covid-19

While health officials of both cities claim that hospitalisations have largely remained low, what’s also important to see is the fall in the number...

Videos

The couple’s friends and family from across the globe will also be a part of the event, and will be able to enter the...

Politics

The Congress in Punjab is yet to decide on who will be its face in the Assembly elections. Chief Minister Charanjit Singh Channi and...

Sports

Lakshya Sen from Almora won against Singaporean world champion Loh Kean Yew in a thrilling final 24-22, 21-17. He became the first Indian to...

India

Due to COVID-19 restrictions, the number of visitors to be substantially curtailed this year. We are looking at a range of 5000 to 8000...

You May Also Like

Politics

A Lok Sabha MP since 2014, Mann is a popular face in Punjab and is one of the indisputable comedy kings. Mann has also...

Videos

Dhanush in his shared statement, apart from revealing the shocking news also asked people to respect their decision and give them the needed privacy...

India

Bhagwant Mann has stood by the party, despite occasional tussles, which are not uncommon to any political party, through its eventful journey in the...

India

Congress has yet now not officially announced the chief ministerial candidate and has maintained that it will contest the polls under a "joint leadership".

Advertisement