Dishes like Tteokbokki, Jjampong, Shin Ramen and Bibimbap weren’t common even a few years ago, but now, they are the talk of the town. Korean cuisine has made a place in the hearts and dining tables of food loving Indians.
Rumana, a digital marketer and food blogger says that the taste of Korean dishes is such that it is not possible to dislike Korean Food. Reuben, another Korean food enthusiast says that “Korean food has a heartwarming quality to it. It feels like a bowl of hug.”
It is not just the Korean food joints that are coming up in cities like Delhi, Bengaluru, Mumbai and Gurugram, but even the demand for packaged Korean food has seen a jump.
According to an Economic Times report, India’s import of South Korean ramen or instant noodles saw a three-fold rise from Rs 10.44 crore in 2020 to Rs 30.63 crore in 2021, registering an over 150 per cent increase.
But what is it that sparked this meteoric rise in interest for Korean food?
Food lovers say that the much-loved Korean dramas certainly have a role to play in the soaring popularity of Korean cuisine. The kind of screen time that these K-dramas give to food, where characters are seen bonding over food, as well as the way the dishes are being cooked and presented is something that makes one want to try out the delicacies.
Korean eatery Seoul, at Delhi’s Ansal Plaza mall, has been there for around 20 years and is a testament to this sudden rise in interest. Anurag, the owner of the eatery says that the presentation of the food in the Korean dramas encourages people to experience Korean cuisine.
The hustle and bustle of customers at Kori’s, another popular Korean joint, goes on to prove how the cuisine has picked up with Indians over the years. Located at GK and Safdarjung in Delhi, the restaurant has been serving Korean food lovers.
Mimi, a staff member at Kori’s restaurant, echoes that the elaborate show of Korean cuisine in multiple K-dramas has played a big role in making it popular with customers over the years.
Korean food lovers say that the cuisine has something for everyone. From sweet to spicy, warm-comforting bowls to cold cuts, vegetarian dishes to meat delicacies, Korean food just spoils you for choice!
Salonee, who has been a Korean food enthusiast for years, says that the culture of sharing food amongst each-other, which is found in Korean dining, is very similar to the way Indians eat their food, and this is also a reason for the popularity of the cuisine.
For those who have not yet explored this new fascinating world, these foodies have a few picks that must be tried, including the grilled meats, Bibimbap, Tteokbokki and Pajeon.